1. Cheer for Your Favorite Creators at Content Creator Park
From July 15 to 18, the creator scene explodes with energy as stars from Team Falcons, POWR, and PEAKS compete in live matches across Rocket League, Fortnite Zero Build, EA Sports FC 25, and more. It is not just competition, it is connection. Fans scream, creators laugh, and the community becomes one giant cheering section.
2. Witness the Ainu Sword Dance at Japan Park
Step inside the Crunchyroll Box and enter a different world. The Japan Park celebrates anime, heritage, and gaming culture all at once. Starting July 15, Daiki Hiramura will perform the Ainu Sword Dance, a tribute to Japan’s indigenous traditions that inspired iconic stories like Golden Kamuy and the upcoming Ghost of Yōtei. It’s cultural storytelling brought to life through movement and sound.
3. Build, Paint, and Compete at JAMEEL Motorsport’s Mod Garage
This one’s for the gearheads and artists alike. The Mod Garage lets you paint and design real car parts including spoilers and fuel caps. All materials are provided and safety is taken care of. Once you are done, your work of art can even be entered into the Best Design of the Day contest. It’s DIY car modding with a crowd.
4. Visit the T1 Booth and Relive LoL Glory
Inside the stc Gaming Hall, the legendary Korean team T1 invites fans to dive deep into the world of League of Legends. Celebrate their legacy, explore exclusive activations, and show your support as they chase another EWC title. Even if Gen.G took the crown at MSI 2025, T1 is still in the running and ready to rise.
5. Snap the Ultimate Racing Pic at Aramco SIM Arena
The Aston Martin F1 car is impossible to ignore, sitting front and center in The Grid. It’s the perfect spot for a squad pic or solo hero shot. While you’re there, hop onto one of twenty racing simulators and test your skills in a seat made for champions.
6. Relive the Golden Age of Gaming at Retro Park
Arcade Section 90s is a time capsule filled with posters of Metal Gear, Tomb Raider, and more. It’s got real working arcade cabinets with classic fighting and sports games. There’s even a Wii setup where you can swing your way through some nostalgic tennis matches. It’s a throwback paradise that reminds us why we fell in love with games in the first place.
EWC Festival Week Two proves that gaming isn’t just what you do on screen. It’s the culture, the art, the music, the movement, and the moments that stick with you. Whether you're competing, customizing, or just chilling with friends, this is what a true esports celebration looks like.
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